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Sprintexx Advertising Technology: Where Data, Creativity & Precision Advertising Converge


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Driven by Janus Koncepts Advertising, Sprintexx Ad-Tech transforms modern advertising. In this rapidly evolving digital world, advertising is no longer just about reach—it’s about relevance. Brands now demand sharper targeting, smarter insights, and faster execution. Here’s where Sprintexx makes the difference.

As the multi-dimensional ad-tech division of Janus Koncepts Advertising, Sprintexx integrates cutting-edge technology and strategic marketing expertise to deliver advertising that is smart, measurable, and performance-driven.

At the helm is Mr. Jai Sognai, a veteran with 30 years of digital experience, whose leadership has guided Janus Koncepts into a reputed force in integrated marketing for more than 20 years. Sprintexx embodies his next big leap—creating a single ecosystem of brand strategy and modern ad-tech.

Why Sprintexx Ad-Tech Stands Apart


Sprintexx is a 360° advertising partner, managing everything from initial awareness to customer lifetime value. What sets us apart is our ability to integrate:
? Actionable Data Intelligence
? Continuous Real-time Enhancement
? Artificial Intelligence and Machine Learning Targeting
? Brand-Centric Creative Development
? Omnichannel Media Activation

This integration allows brands to connect deeply and inspire meaningful response.

Sprintexx Omnichannel Framework: From Awareness to Action


1. Brand Marketing
We use integrated paid campaigns and strategy to build recognition and loyalty—ensuring enduring brand equity.

2. Digital & Performance Marketing
Outcome-focused campaigns across:
? Google Ads
? Meta Ads
? Programmatic Platforms
? Contextual & Native Advertising
All calibrated for performance and efficiency.

3. AI/ML-Driven Ecosystem
Sprintexx is a data-driven platform, leveraging deterministic user targeting through:
? Cohorts
? Intent Signals
? Behavioural Patterns
? Transaction Data
We activate these audiences across any third-party platform—reaching them where, when, and how they are most responsive.

4. Social & Influencer Marketing
Impactful engagement through creators and communities on:
? Instagram
? YouTube
? LinkedIn
? Emerging platforms
We combine influence and visibility to drive engagement and measurable outcomes.

5. Smart TV and OTT Brand Campaigns
Premium inventory access across:
? Netflix
? Disney+ Hotstar
? JioCinema
? Zee5
? YouTube
and more, ensuring branded storytelling reaches high-value households at scale.

6. Content-First Creative
Every strong brand is built on strong storytelling. We craft authentic, story-rich communication designed to enhance visibility and loyalty.

7. Adaptive Ad Optimization
With our proprietary Sprintexx DSP, we deliver:
? Real-time Personalization
? Adaptive Creatives
? High-Resolution Delivery
? Multi-Device Formatting
leading to better conversion rates.

Our Unique Value Proposition


? Over 491 Million Authenticated Users Nationwide
Access through partnerships with RailYatri, PolicyBazaar, Mobikwik, Freecharge, Venmo, copyright, RuPay, CashKaro, Thomas Cook, Apollo, Travel Buddy, and more.

? Expansive Digital Reach
While walled-garden platforms wait for users, Sprintexx engages beyond platform boundaries across the open internet—enhancing reach with precision.

? OEM Inventory Targeting
Direct visibility on:
? LG Smart TV
? Infinix TV
? Panasonic
? OnePlus
? Realme

? Cross-Media Audience Activation
We leverage data across owned and partner channels—offering total scalability.

? Proprietary DSP + Programmatic Intelligence
One platform that unifies:
? Inventory Access
? Real-time Optimization
? Fraud Control
? Deep Analytics
? Transparent Reporting

? Machine-Learning Audience Modelling
Hyper-accurate cohorts based on:
? Demographics
? Interests
? Online Behaviour
? Transaction Patterns

? Open Tracking System
We support all third-party trackers—ensuring zero black-box operations and complete advertiser control.

Why Brands Trust Sprintexx


Sprintexx sits at the intersection of:
? Agency Experience
? Ad-Tech Excellence
? Data-Driven Insight
? Creative Innovation

Brands and agencies choose us for:
? Faster Campaign Execution
? Higher ROI
? Full-Funnel Transparency
? Large-Scale Reach
? Long-Lasting Brand Value

And above all, our Sprintexx Advertising Platform commitment to transparency, growth, and accountability.

Visionary Leadership at Sprintexx


Mr. Jai Sognai, with more than 30 years of marketing mastery, has shaped Sprintexx into a platform that is:
? Future-Oriented
? Transparent
? Scalable
? Performance-Driven
? Built on Deep Brand and Consumer Understanding

His vision ensures Sprintexx remains ahead of the curve in the rapidly evolving digital ecosystem.

Built for the Future of Advertising


Sprintexx Ad-Tech is made for brands that demand:
? Smarter Targeting
? Faster Optimization
? Transparent Reporting
? Audience Intelligence
? Cross-Platform Consistency
? Creative Excellence
? Higher ROI

As technology and consumer journeys evolve, Sprintexx remains committed to intelligent, open, and outcome-driven advertising.

Summing Up: The Future of Smart Advertising


Whether your goal is building brand equity and measurable success—Sprintexx Ad-Tech is your ally in intelligent, tech-powered marketing.

Sprintexx Ad-Tech — Backed by Janus Koncepts.
Where Data Drives Insight.
Where Creativity Drives Action.
Where Technology Drives Growth.

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